Digital marketing is a broad field, encompassing everything from content creation to social media management. Many professionals begin as marketing copywriters or email marketers. However, there are many other options. The key is finding a position that fits your needs.
PPC (pay-per-click) specialists are responsible for developing campaign strategies and monitoring the results. Email marketers analyze open rates, click-through rates, and impressions. Social media marketers craft brand image and design graphics.
Some people prefer to work from home, gaining time to enjoy hobbies or spend with family. In addition to saving time, working from home can improve productivity. There are also online tools and communication software available to make working from home easier.
A digital marketing job can be a great option for freelancers, and can provide a steady pay. Most jobs can be done remotely, so there is no need to worry about being in an office.
Many online tools and business software solutions are available for team members to work remotely. For example, Slack is a communication tool that lets teams chat through a desktop app or mobile app. It also has built-in video conferencing. Direct integrations are available for Google Calendar, Salesforce, and Google Drive.
Another option is to become an affiliate marketer. These professionals are paid a percentage of any sales they help generate. They promote selected products on their website, earning commissions on each sale.
Another alternative is to specialize in one specific area of digital marketing. For example, if you love writing, you may be interested in becoming a content marketer. You would create content for the company’s website and blog, as well as manage social media accounts.