A digital marketing strategy is a plan that provides businesses with a comprehensive set of tactics and techniques that can help them attract new customers, increase awareness, and eliminate competition. It may include websites, social media, and paid (google ads) mediums.
Creating a digital marketing strategy can be a daunting task. But with the right strategies, you can ensure that you are using your budget and time in the best way possible. Here are a few tips to get you started:
Market segmentation is the process of identifying and aggregating buyers. This helps you determine how to target your audiences and increase the effectiveness of your digital marketing strategy.
Another step is to create buyer personas. Personas represent your ideal customer. These models are created by conducting research on your existing audience and prospects. Depending on your product or service, your pool of potential buyers and prospects may vary.
Once you’ve created personas, you can begin to analyze your current marketing efforts. Then, you can define the goals that your business has and develop a set of realistic KPIs.
Next, you’ll need to identify your digital proposition and decide on your channels. In addition, you’ll need to evaluate the digital assets that you already have. Doing so can prevent you from getting overwhelmed and feeling confused.
Finally, you’ll need to consider the level of intent that your customers have. If they’re merely aware of your product, you may not need to offer them free giveaways. However, if they’re interested in your product, you’ll need to find ways to give them the information they need to make a decision.